A quick project to design an identity for the makers of Overture – Curious Ferret. In just a couple of days working from a sketch by Adam Oehlers I created a logo and other branding material. Although not perfect it will serve as good inspiration for work on the brand in the future.
As a small project for the makers of Overture, I mocked up a quick logo based on sketches I requested from the amazingly talented Adam Oehlers. Curious ferrets make for a pretty clear brand and I wanted to humanise the creature, for this we added a little top hat and colourful waistcoat to make the character come alive and have his own personality.
This was a quick project with only a couple of days spare to create something so mistakes were made. Given more time I would probably try to capture the essence of this drawing but totally simplify it into more of a logo mark, making it easier to recognise and to incorporate into business cards and other branding material.
I’ll be working more with Curious Ferret in the future so I’ll hopefully get the chance to implement some more of the ideas I have been working on.
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