Play 'n' Trade
Largest video game franchise in the US. Play N Trade stores define “the ultimate gaming experience”.
Responsibilities: Project vision, Information architecture, user interface design, visual styling, CSS/HTML, Javascript
Play N Trade is the largest and fastest-growing video game franchise in the United States. The diverse product lineup includes new and used video games, accessories, retro gaming products such as the original Nintendo and of course the latest state of the art systems such as the Nintendo Wii.
When Play ‘N’ Trade approached Kwiqq their existing site was no where to be found in any of the major search engines. We devised a social media strategy based on relevant user centric content with the architecture developed to allow further growth into a fully featured social gaming site. This strategy would see their site traffic increase 350% in the first month after launch.
We provided 2 designs to match their goals and branding with integrated advanced features such as location based services, local store information, newsletters, special offers and a navigable database of upcoming tournaments.
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